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Taking the Classic Barber Shop Experience to NYC

At the age of 12, Richard Marshall started his career merely by sweeping floors and making tea in a barber shop in London. At 15, schooling was no longer an option as he could not read and write.

But, 30-years later, he is in a position that many would envy –the owner of a reputed barber shop brand in LondonPall Mall Barbers is a chain of six barber shops in London and one flagship store in NYC. The leading barbershop high-quality grooming services for men who like to be a cut above the rest.

If Pall Mall Barbers has soared to great heights today, it’s because of our founder’s sheer determination and goodwill. Here’s how his vision of opening a barber shop in NYC materialized with patience, effort, and dedication.

barber nyc

The Motivation for a New Leap

Visiting NYC has always been Richard’s dream ever since he caught a glimpse of its magnificence on T.V. He fondly remembers watching the movie “Trading Places” and admiring the NYC Skyline in awe. For him, it was love at first sight. He had a deep urge to visit it, and the opportunity dawned in 2006.

Streets bustling with life, attractive stores of every kind, charming nightlife with great clubs, diners serving varieties of cuisine, and everything else in NYC was a captivating sight. He walked the whole of Manhattan and fell in love with the glamourous city. It was then that the idea dawned on him. He wanted to establish his barber shop in NYC. Like his heart was set on it like a dream at the time.
barber shop nyc

Embracing New Prospects 

Several years sped past, and he continued to expand Pall Mall Barbers, opening many branches. Richard was living in La Barceloneta in Spain. He remembers enjoying picturesque sunsets overlooking Port Vell. 

The Start of Barber Shop NYC

Determined not to give up, Richard contacted some men’s grooming products resellers in the USA the next day. He hoped to find a new market now that Europe seemed unhopeful. The conversations went exceptionally well to his delight, and he was asked to take part in the upcoming New York Now Trade Show. It is one of the iconic shows held twice a year for wholesalers and retailers seeking novel lifestyle products.

Richard flew to attend the show and introduce Pall Mall Barbers’ range of grooming products to interested people. Little did he know that his visit had more surprises in store for him – a stepping stone in his career! The barber shop NYC!

His products received a lot of attention and interest from the visitors at the show, and needless to say, it was a huge success. 

After all, who turns away from top-notch quality products? It was a fantastic experience for Richard, with his product range in high demand by many potential buyers.

barber nyc

The Dream Come True 

On the last day of the show, he went on a casual walk to enjoy NYC, a city that had captured his heart from the first glance. He ended up at the Rockefeller Centre and entered Eddies Shoeshine & Repair. Richard observed that many people at that shop were businessmen – the usual clientele of Pall Mall Barbers

As the store next to Eddies Shoeshine & Repair was vacant, he made no delays in calling the relevant people. He met with the agents the very next day and was delighted to find out that one of them was from London.

The agent was an old client of a barber shop in Mayfair that Richard used to work in. It made it easier for Richard to convey his requirements. He sold them his vision and his desire to bring the classic English barber shop experience to NYC

barber shop nyc

The Barber Shop NYC Transformation

He explained how he could transform the vacant store into an elegant barber shop with wood paneling and traditional fittings. It took two and a half years to discuss and negotiate matters, and eventually, Pall Mall Barbers was ready to fly overseas! 

For Richard, it was a dream come true. The whole process of opening a barber shop in NYC is a vivid memory for him. He still remembers when he flew to NYC to sign the 15-year lease agreement, feeling excited like the child he watched “Trading Places.” After many years, his dream has come true.

barber nyc

The Flagship Barber Shop NYC


Pall Mall Barbers NYC barber shop was opened on the day Christmas lights were ablaze at the Rockefeller Centre – a special moment symbolizing the holiday season. They gave our team VIP tickets to watch the lighting of the iconic Rockefeller Christmas Tree. 

Richard remembers many celebrities being present for the event and Diana Ross delighting the audience with an impressive singing performance. The Pall Mall Barbers NYC team was next to the tree with their families, enjoying it all! It was a memorable occasion.

From then, Barber Shop NYC rose in popularity among gentlemen who preferred a classic barber shop experience when getting their haircuts. It was a unique experience. 

We have emerged as a barber shop NYC that provides more than “just a haircut.” It’s a relaxing space where people can spend some time happily while getting their haircuts. We also introduced our high-quality range of men’s grooming products in our barber shop NYC

barber shop nyc

Awards Recognizing the Unwavering Spirit

Richard managed to create Pall Mall Barbers as a globally recognized brand by opening a store in NYC and introducing PMB’s signature grooming products to overseas markets.

barber shop nyc

In 2019, Pall Mall Barbers won the U.K Board of Trade Award, recognizing their collaboration with the Department of International Trade and supporting the export industry. 

Another significant achievement is the Retail Leisure International Awards! The 4th RLI Awards ceremony was held at Universal Studios, and Pall Mall Barbers won the RLI Rising Star Award 2019. Read more about it here

barber nyc

Opening our Barber Shop NYC store was an essential chapter in Pall Mall Barbers’ history and Richard’s life.

Best Barber Shop Experience

It’s an experience that seamlessly blends our history with excellence, proving we are the best barber shop NYC.

We stand proudly away from that crowd and fly the flag for quintessential British hairdressing and exemplary service. The likes of which have won us awards and a plethora of plaudits from the people who matter – our customers.

We’re just a comb’s throw from the tube, so if you are interested in coming to a barber shop with the best barbers in NYC has ever had. You’ll need to walk for 5 minutes, and before you know it, you’re in a world of bliss. Our NYC barbers are super talented and expertly equipped to deliver the best experience, crowning you with the best hairstyle you have ever had.

Moreover, One of the first things that people notice when they meet you is your hairstyle. Make sure you leave a great first impression! Our impeccable barber services support men in their ambitions and comprehensively serve men’s lifestyle needs.

To arrive at our Barber Shop NYC, take a short stroll to Rockefeller Plaza and you’ll land on one of our famous, relaxing, luxurious chairs. One of our master barbers will attend to you and ask about your ideal look once seated. We want to be the architect and the artist of your appearance, so we don’t rush straight in with the scissors or quickly use the clippers – we take time to create a masterpiece.

Pall Mall Barbers Midtown

10 Rockefeller Plaza
Lower Concourse,
New York, NY 10020
United States (US)
Phone: +1 (212) 586 2220
Monday9:00 AM - 7:00 PM
Tuesday9:00 AM - 7:00 PM
Wednesday9:00 AM - 7:00 PM
Thursday9:00 AM - 7:00 PM
Friday9:00 AM - 7:00 PM
Saturday9:00 AM - 7:00 PM

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